Jun 11, 2010

Renault's winning formula

My latest column in the Globe and Mail...

With its venture capital owners and major manufacturer in the background, the Renault Formula One team’s model may be the future of the sport.

But F1 is a world where change comes slowly and old habits die hard, so the Luxembourg-based Genii Capital that now controls the Renault outfit seems to be ahead of the rest as the teams prepare for Sunday’s Canadian Grand Prix in Montreal.

The first act of the new ownership group, which manages money for many of Europe’s wealthiest families, was to split the outfit into two different units, one that worries about racing and another that only deals with the business end of the sport, so one does not have undue influence over the other.

More at Globe Drive

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